The Essentials of Data – 101
Managing data is necessary if you are to stay ahead of your competition as well as satisfy your clients’ needs. This means that you need a platform that would help you manage data. Such a system would give you an insight regarding the type of clients that visit your stores as well as when they visit, the type of customers that buy and the products that they buy, etc, which helps you know how best to market your business. It also helps you know whether your marketing efforts are working. How do you choose such a system?
Functionality is among the most important factors to consider. You should choose a data analysis system in respect to your needs and the needs of your business. Consider functionalities such as data analysis, data extraction and filtering, results visualization, ROI management, segmentation and modeling, automation, among others. Do not ignore the types of reviews a solution has concerning functionality.
How does the system extract data? Assuming that the solution offers the capabilities you are seeking is likely to lead to frustration later. Before making a decision, get to know whether the system can extract data from any source. It should amass first-party data from offline, online, and mobile-based content. Since second and third party sources are also important, you should make a decision with that in mind. It is also important to ensure that the system collects the same efficiently and interprets it accurately.
Integration and usability are basic factors to consider. Make certain that it would integrate seamlessly with all existing hardware and software systems. If you already use CRM and Email Marketing software, for example, the system has to complement them. The system ought to be easy to manipulate. Training still works, but it can be demanding, especially when a system is complicated. Training can also be costly, particularly if you will be training many employees. Providers that offer free trial would be safe to work with.
Support and development are important factors to consider. How well does the dealer perform concerning client support? Do they operate round the clock? Do they support the type of communication platforms you prefer? If your business is growing rapidly, you need a system that would grow with it. The system must also be able to accommodate emerging technological trends. This would ensure that you would not be forced to buy another system in the future.
It is essential to consider cost before making a decision. Your budget should dictate the type of system to choose. It is important, however, that you do not make a decision based on cost only. Make certain that your affordable system offers the features you need. Ownership is a basic thing to consider. Will you have 100% ownership rights?